Lauren Conrad
Lauren Conrad Beauty was created to offer clean, effortless makeup rooted in kindness to our skin, the planet, and each other. I partnered with the team during its early development to help bring this vision to life across several key areas: packaging and sustainability, brand photography, and website design consulting. With a focus on creating a seamless, thoughtful experience, I worked to ensure every touchpoint reflected the brand’s commitment to beauty with intention.
S E R V I C E S
Strategy
Website
Design
Responsive Design
Brand Photography
Product Consulting
Brand Photoshoot
Ahead of the brand launch, I created a strategic image plan designed to support both the website and broader digital presence. This included a detailed shoot list, dimension guidelines for responsive design, and art direction notes to align with the brand’s visual language. While on set I helped guide composition, styling, and consistency to ensure we captured exactly what was needed, from product flat lays to clean, minimal lifestyle imagery.
Sustainability wasn’t just a detail, it was central to Lauren Conrad Beauty’s mission. I supported the team by researching and recommending packaging options that aligned with clean beauty values. The result: all makeup tubes were fully recyclable, and outer packaging was made from post-consumer recycled materials and printed with soy-based inks. These choices reflected a deep commitment to reducing environmental impact without compromising on design or quality.
