Southern California Edison
Our goal was to rebrand SCE customer communication—shifting from a traditional corporate tone to a more vibrant, engaging, and accessible visual approach. One way we accomplished this was expanding the traditional two color brand to a wider array of secondary colors that allowed us to get more vibrant on this campaign.
One of the main goals was to help customers understand the transition from a tiered rate plan to a Time-of-Use (TOU) structure, and how it could impact their monthly bill. Because the subject matter was complex, a top priority was making the information easy to understand and digest. With a diverse customer base—many of whom prefer direct mail—the campaign spanned print, email, and social assets. I helped design clear, cohesive visuals across all platforms to ensure the messaging felt approachable and trustworthy at every touchpoint.
S E R V I C E S
Strategy
Rebrand
User Experience
Email Campaign
Social Media
Print Design
Direct To Consumer
Direct mailers were sent out to customers who qualified for Covid 19 assistance programs with clear and precise next steps in order to continue getting support.
These mailers purposefully had minimal information on them with multiple options to get in touch. While icons and the updated colors were used to keep the information organized and easy to navigate.
Business To Business
The EV campaign was a B2B campaign that consisted of 4 email series. These emails were designed with a clean color pallet to clearly define the separation of customer and business layout while still incorporating the iconic SCE yellow and stylized icons for clear organization.
